Because of kettlebellworx - the attempt by an apparent fitness model to paint kettlebells pink, decorate them with his glue gun, and tell his acolytes he's found a secret yet somehow easier way of achieving their goals.
Easy paths achieve small goals.
It never seems to fail.
See,
First there was whisky.
Then they added ice cubes.
Then water.
Then sweet & sour mix.
Sure, it's all whisky. But to say a Whisky Sour is equivalent to Whisky Neat is silly.
To say this is kettlebelling, is also silly. And this just makes it funny.
So don't worry. Your secret's safe because the secret's hard work. And that's elusive.
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